The Barbie Project is an ongoing initiative to bright to light the importance playing with Barbie has on a growing child's creativity.
Assignment: Re-design Barbie's current Tumblr page to support The Barbie Project
Problem: Barbie's Tumblr was not engaging because it was treated as a brand dump.
Solution: Edelman proposed a more streamlined and consistent Barbie Tumblr that enabled both user generated content and stories promoted by Barbie to shine brightly.
With tight budget and time constraints, earlier concepts included a sideways swiping Tumblr experience that tiled inspiring content consistently.
Visit the final live site: http://barbie.tumblr.com/