While listening to Pandora, fans know that there’s technology at play in the songs selected for them. With this editorial video execution I wanted to spotlight the idiosyncratic human element that Pandora includes in the music algorithm to ensure the next song is awesome. 

Tactics included social posts that featured brief bios of musicologists, the important work they do at Pandora, how they landed the job, and the type of training they go through as musical stakeholders.

editorial video

interviewing + casting

creative direction


sound design

motion graphics

scripting + Storyboarding