The Dave Chang Show Podcast
Majordomo Media's first venture is a doozy: The Dave Chang Show. David Chang likes to talk—a lot—and if you are a watcher of his Netflix show Ugly Delicious, you know he’s got strong opinions in and out of the kitchen. So this podcast is a platform, produced in conjunction with The Ringer, to let loose with a fascinating bunch of guests about food and restaurants, yes, but also pop culture, sports, travel, living in L.A. (he’s recently landed on the West Coast), and lots of other pressing matters. Each week he sits down and chats with his celebrity friends, sports stars, chefs, and other influencers to discuss food, culture, travel, and other pressing topics.
My role as Creative Director is to oversee all promotional elements of every single weekly episode, which includes custom in-house artwork and copy for social plus a newsletter.
Organic Audience Growth
When the podcast first launched on iTunes it hit the #2 spot on the Top Charts. With each week, we promote the latest podcast on social and via the Majordomo newsletter, both gaining in popularity with each new episode.
Promoting a podcast on a budget isn’t easy. It means figuring out how to create something out of nothing every week — literally firing up design program on a blank canvas and creating something clever that resonates with the podcast audience and fans and also promotes the specific episode.
For The Dave Chang Show, we found that featuring custom artwork done in-house was the best way to advertise David Chang’s loud and proud personality. The tone is fun, exciting, and it’s a thrill to explore with new formats each week with my team.