San Francisco Giants

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How do you pay off such a loyal fan base that stood by their Giants for decades waiting for a World Series title? By casting their SF Giants as everyday folks who are rooting for them as well.

We cast an incredible comedic talent to work alongside Bruce Bochy, Mike Krukow, and the Giants players San Francisco has grown to love. The result was a memorable multimedia campaign that celebrated the first World Series win and paid tribute to the loyal fans and their quirky, unrelenting love for the rag tag bunch of misfits known as the San Francisco Giants.

art direction

advertising

strategy

ooh

radio

banners

tv

 
 
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OUTDOOR

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Transient
Transient
 
 
 
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