Redlaser wanted a non-traditional holiday campaign that both taught the user how to use the RedLaser scanning app and inspired them to download it to their phone. The campaign featured Google TV spots that highlighted individual features of the app via the most excitabel spokesperson RedLaser could ever hope for: Redd "The Laser" Laser. Redd is not crazy, he is just a fanatic of the app and wants more than anything to train you and your friends to be better at lasering things. With RedLaser of course.

Web

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Rich media ad frames via Say Media provided the viewers with the training videos, a place to download, and a information for a chance to enter the grand prize in The RedLaser Games sweepstakes, being held on Black Friday 2011.

Social Media

Facebook served as the headquarters for The Redlaser Games, provided the people of the internet a chance to learn about the RedLaser App, train their friends by watching Redd "The Laser" Laser train, and then entering in the sweepstakes to win the ultimate holiday wish list. This also provided a chance to engage the current Redlaser Facebook fanbase and drive more "Likes" for the brand, increasing their social presence.

What's a Facebook page without a social game aspect? A training card maker was created to enable friends to share invite messages from Redd, sign them, and post them to their walls.

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Team credits:
Jim Dipiazza, Executive Creative Director
Olga Montserrat, Art Director
Jeremy De Forge, Copywriter