Ghirardelli wanted to promote their Intense Dark chocolate collection at the Austin Food + Wine Fetival and asked Edelman to create a booth design and concept.

We created a rich environment aimed at relaxation so that attendees of the festival could make an emotional connection with Ghirardelli Intense Dark. The strategy was to inspire festival goers with Intense Dark pairings and atmosphere so they could replicate the Ghirardelli experience at home.

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Ghirardelli Austin Food + Wine Festival Installation

Credits:
Art Director: Olga Montserrat
Copywriter: Tim Murakami
Designer: Amanda Sebastiani