A summer outdoor initiative launched in 2012 to promote in-store traffic to key Los Angeles based Cost Plus World Market stores. The challenge was to find a simple and concise way to encapsulate the Cost Plus World Market unique shopping experience in an outdoor billboard. World Market shoppers love to browse the store and discover new things, so outdoor boards took an international and invitational feel. The ultimate goal was to attract customers, steering them away from local home goods competitors, and remind them of the joys of experiencing a trip to Cost Plus World Market.
This fun Halloween video was created in conjunction witht heir monthly e-catalogue to promote seasonal products. The challenge was to find a way to be imaginative and tel a story while still integrating real seasonal product and prices for the consumer. This meant that all artwork and scenery scene in the video was made from scratch, from hundreds of stock photos and seasonal assets. The final product was created in After Effects.